Shoichi Aoki began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990's when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress - kimono, obi sashes and geta sandals - and combining them with handmade, secondhand and alternative designer fashion in an innovative 'DIY' approach to dressing.
In 1997 Shoichi Aoki established the monthly magazine FRUiTS, now a cult fanzine with an international following, to record and celebrate the freshness of fashion in Harajuku.
The images found in FRUiTS capture a radical Japanese fashion subculture that has inspired fashion designers worldwide. {source}
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